Portfolio View 7: Digital Marketing Case Study
Separately, the methods of promotion on the Internet do not give such high results as a set of methods of Internet advertising.
Project Details
Consultant Jimmy Hendriks
SMO, SEO, PPC, E-mail Marketing
Some text about the project. Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
Do you want confidential consultation?
The Task
Max sensed that his website was still underperforming and that he could reach more students. As a result, he contacted me to help him improve his traffic and conversion rates.
The Results
Within a few months, I increased his traffic by 126% through SEO, 175% through PPC and conversion rate by 337% through a/b testing. This lead Max to make an extra $1.1 million in profit per year.
The Process
After analysis of competitors and SEO key phrases, we have create advanced semantic core
We improved onpage SEO and made additional pages
We increased value of incoming links from blogs, community websites and social media
Increased reach of audience in Google Adwords and Facebook advertising
By building relationships with power users I was able to spread Max’s brand. This helped build his audience faster.
We have created scenario of connect with target audience with e-mail
Do you want confidential consultation?
We have created multiple A/B split tests based on visitor feedback in order to hone in on the most effective combination of sales elements.
The results of both our user surveys and split tests enabled us to develop a more efficient means of directing visitors to the products they were most interested in